Unlike some other media, marketing material delivered via a leaflet door drop can benefit from being delivered directly into the home and potential new customer.
In comparison to the other media outlets the following has been observed. 2024
Door Drop Distribution is an innovative method to communicate your message effectively and prompt a response. Incorporating this tactic into your overall marketing strategy can yield substantial results and make a significant impact on your target audience.
OF CAMPAIGNS THAT INCLUDED DOOR DROPS SAW AN INCREASE IN CUSTOMERS, COMPARED TO 59% OF THOSE WITHOUT.
OF CONSUMERS REMEMBER RECEIVING A FLYER MORE THAN ANY OTHER MARKETING CHANNEL & IT HAS A POWERFULL PLACE IN PEOPLES LIVES, WITH 45% KEEPING LEAFLETS ON A PIN BOARD OR IN A KITCHEN DRAWER.
RESEARCH SHOWS DOOR DROPS ARE 49% REMEMBERED MORE THAN EMAIL & 35% BETTER RECALL THAN SOCIAL MEDIA
TARGETED MARKETING
Door Drops can be targeted based on area and demograhic profile, such as age income or lifestyle. They can also differentiate between property type; flats houses etc. This allows you to reach your desired audience more effectively and increase the chances of a response. It also avoids wasted deliveries into the wrong type of property for your type of business.
Door Drops are generally less expensive than many other forms of advertising. They also have a lower unit cost than addressed mailings, since they do not require a mailing list or postage.
TANGIBLE & MEMORABLE
Door Drops are physical items that can be touched and held, making them more memorable than digital ads that can be easily ignored or forgotten. They can also be used to convey a specific meassage or offer, such as a discount or promotion.
COST EFFECTIVE
HIGH RESPONSE RATES
Door Drops have been found to have higher response rates than any other forms of advertising. This may be due to their targeted nature, tangible form, or the fact they are often received by individuals in their own homes.
Door Drops can help increase brand awareness by exposing individuals to your logo, colours, and messaging. This can help build familiarity and trust over time, which can lead to future sales or referals.
BRAND AWARENESS
